CES is self-described as “the most powerful tech event in the world”, and in the wake of the recently deceased E3, it truly is the international hub of all things electronics. CES welcomes attendees from over 160 countries and anticipates nearly 140K guests, nearly 10K more conventioneers than SDCC, making CES the most massive media trade show in the world. The convention itself takes place across the entire Las Vegas Convention Center, a compound spanning approximately 4.6 million square feet. With thousands of attendees, exhibitors, and ideas swirling through the Las Vegas desert, we picked out some of our favorite fresh ideas that are being showcased at CES 2025.
During CES 2024, LG’s transparent TVs won a “Best of Innovation” award and the displays at 2025 reminded attendees why it swept the show last year. The OLED T screens were the centerpiece of LG’s section of the show floor, with a motorized rotating display of the transparent TVs. The programmed playlist on the TVs showcased the absolutely immaculate display and color while also flexing the transparency abilities of the screens themselves. One moment, you were staring into the eye of a rainbow-colored bigfoot; the next you were staring into the eyes of a mesmerized convention attendee across the room.
Speaking of advancements in TVs, Hisense was showing off their latest Gaming Laser TVs. Hisense positioned their presentation on the Gaming Laser TV as being “the world’s first designed for XBOX UST projector”, meaning it’s not a TV set; it’s a TV projector specifically built for gaming. For the nerds out there, here’s the specs on the Hisense Gaming Laser TV:
The booth area for Hisense was dimly lit, showcasing just how bright and beautiful the projector was performing for live gaming. The partnership with XBOX also bodes well for XBOX’s recent forays into partnering with TV manufacturers, perhaps elaborating on the console-free capabilities launched with Samsung in 2022. Either way, we love seeing them playing nice with others in the tech space.
Speaking of Samsung, let’s set sail to Samsung City- the largest booth at CES (according to Samsung). Samsung’s central thesis was “AI for All”, a statement that encompassed everything from the end user’s home, work, and methods of travel. Samsung City was set up like a cyborg Ikea- lifestyle rooms were set up all throughout the booth, featuring new AI enhancements for everything from wall art to pet health to boats.
While the Samsung boat was not nearly to scale, one of the most impressive fully-fledged presentations in Samsung City was the HARMAN smart car. HARMAN, a subsidiary of Samsung, is built in with Tesla-teasing technology focused on a smooth and safe ride with cutting-edge technological integrations.
While the HARMAN car was impressive, it wasn’t nearly the only car on the show floor this year at CES.
Meanwhile in the township of Sony, the AFEELA vehicle was heavily on display and available to registered attendees to sit in and marvel at. The AFEELA vehicle is a collaboration between Sony and Honda and showed off two models, one of which being the Fortnite edition that debuted at CES 2024. The AFEELA’s core values circle around making driving easier and safer than ever. So that only leaves the question- where are we dropping?
Outside of innovating cars, Sony held space to celebrate the PlayStation 5 and, naturally, carve out an area celebrating The Last of Us.
Refreshingly, Sony’s booth space was brightly lit, making it incredibly easy to check out the details of the clicker they had on display.
To the side of the on-site clicker was a TV looping an ad for The Last of Us II Remastered: No Return, the roguelike game mode. The clicker wasn’t alone (they rarely are; remember Santa Barbra?). To accompany the PlayStation segment of the show floor, Sony hired cosplayers to be their very own on-site Ellie and Joel.
I particularly enjoyed Joel’s flamethrower. Ellie brought her bow and even shared some archery tips with another iconic PlayStation protagonist, Aloy, from the Horizon franchise.
Aloy was brought out in tandem with the Lego Horizon Adventures game, being demoed on PlayStation 5. The title was released in November 2024 but still drew a line from eager players in the Sony section of CES.
The PlayStation display didn’t offer major technological advancements, but elsewhere on the show floor, we saw one accessory that turned heads.
The new fully rotating 360° gaming chair from RotoVR was hypnotizing to watch. While the chair itself is naturally pricier than typical stationary gaming chairs, this version moved seamlessly and has several upgrades available for purchase later this year. We can’t wait to take this one for a spin.
And as soon as it began, CES 2025 is beginning to wind down. What are you most excited about from CES? Let us know down below!
